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How to Take Advantage of Free (Unpaid) Google Shopping Listings
eCommerce and Google Shopping As mentioned in our previous article about Google Ads credits, while online sales have been rising steadily over the past several years, the coronavirus lockdown has...
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HOW TO: Maximize Performance with Google Performance Max (Part 1: Setup)
We’ve been testing Google Ads Performance Max campaigns since it was released in beta. We’ve learned a lot since then and we’ll be sharing it all here now! This is part one of a 3-part series on...
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REPORTING: Maximize Insights from Performance Max (Part 2: Reporting)
This is the second in a 3-part series on Performance Max in which we’ll cover reporting. Setup Reporting Optimization Signup to be notified here when the next threads drop:...
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OPTIMIZATION: Improving Performance in Performance Max (Part 3)
This is the last in a 3-part series on Performance Max in which covered optimization techniques. Setup Reporting Optimization FYI – I’m working on another article on how to make the most of Performance...
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Making the Most of Performance Max on Black Friday & Cyber Monday
Find our full series on Google Ads Performance Max here: Setup Reporting Optimization Performance Max is one of the biggest shifts we’ve seen from Google. How do we make it work this holiday shopping...
View ArticleJXT Group has been named a 2023 Google Premier Partner
Ocean, NJ-based digital agency JXT Group has achieved 2023 Premier Partner status in the Google Partners program. JXT Group’s team of experts provides paid media management for retailers and service...
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What 20 years of doing PPC teaches you about embracing change
Embracing change isn’t easy, especially when your livelihood is involved. But you can either resist the inevitable or make a new role for yourself. Here’s how. Getting started in PPC these...
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Everything I know about getting better results with Google’s Performance Max
It’s been around for more than a year, but Google’s Performance Max is just entering the best part of its lifecycle so far. Thanks to significant usage by leading Google Ads practitioners, this machine...
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HOW TO: Exclude Branded Traffic from Performance Max
1⃣ Account Level Negative Keywords Introduced by Google as a way to exclude keywords from all campaigns. I would not recommend this approach as you would block from ALL campaigns, including Brand...
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The Evolution of Google Ads: Changes in 2023-2024
There were 38 product announcements from Google Ads in 2023, plus numerous other changes communicated via email and the ads liaison. This flux is what makes the current era of digital advertising one...
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